You Must Build Credibility Before You Can Have Influence

Shrinking the Camel

imagesLast Easter Sunday was not only, well, Easter Sunday, but it was also the final episode of Mark Burnett’s series, “The Bible” on the History Channel, culminating in a gritty and inspiring dramatization of the crucifixion of Christ. The five-part mini series managed to generate ratings of biblical proportions, and a spin-off is already in the works.

Burnett is best known for his stints as producer of Survivor, The Apprentice and The Voice – certainly not your typical Sunday School fare. However, these prime-time reality shows are exactly where Burnett cut his teeth, establishing his reputation in the television industry as a star producer who knows how to deliver what matters most to the network: results and ratings.

So, I thought it was interesting that Burnett, along with his wife Roma Downey (of the tear-jerker, “Touched by an Angel” fame), felt compelled to use their clout…

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